About us

The people behind the apps.

Bonify is a small, independent team building Shopify apps since 2014. The same people who write the code answer for it, so here is who we are and what each of us looks after.

PartnerCEO

John Carbone

John has run Bonify since 2014 and makes the calls on where the company goes. He decides what we build and when, and makes sure every release earns its place in a merchant's store.

What John owns at Bonify

Company direction and the decisions that shape it
Product roadmap: what we build, and in what order
Partnerships and merchant relationships, from first install to enterprise
Final sign-off on production releases
Legal, licensing and copyright matters

PartnerCTOCISO

Daniel Pepin

Dan has been a partner since 2014 and leads all technical work at Bonify. He is the lead developer, runs the development team, and keeps the apps and the merchant data they handle secure.

What Dan owns at Bonify

Lead developer: architecture, code review and releases for every app
The development team and how we build
Building Fillwell, our AI catalog app
Cloud infrastructure, performance and scale
Security program, access control and secrets management
Monitoring, incident response and disaster recovery
Data protection: GDPR, our DPA and Shopify's customer data rules

Senior Developer

Bryan Campbell

Bryan joined Bonify in 2021 and works across the whole stack, from Shopify and GraphQL API integrations to the screens merchants use every day. He also builds the AI agents and MCP tools that go into our products.

What Bryan owns at Bonify

New features across Arigato Automation, Custom Fields and Fillwell
Shopify and GraphQL API integrations
React front ends for the app admin screens
AI agents, MCP servers and developer tooling
Fixes for the hard tickets our support team escalates

Bonify: to convert into, or make good.

Questions for the team?

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